The next great thing will begin as all great things begin, as an idea.

Growing the best ideas requires the right conditions to emerge, cultivate and produce rewarding value. 

In Ideas, learn the 5 idea nutrients that have the power to take living ideas from seeds to significance. Become more creative, collaborative and productive together than ever.  Discover how the fate of our ideas is shaped by the quality of our conversations. 19-time author Jack Ricchiuto will take your capacity for growing new ideas together to new levels.

2015 Jack Ricchiuto
DesigningLife Books, Paperback, 72 pages

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13In the beginning is the idea
15Why we need new ideas
16Ideas are living things
18When ideas don’t grow
20Tension embraced
22Good ideas


27The 5 idea nutrients


45Every voice heard
46Taking ideas personally
48Growing courage
50Fertile growing media
52The inner game of ideas
54The myth of competition
56The role of leadership
58Too many ideas
61Rethinking wealth
63A vision for idea fluency


I have had the honor to spend the last few decades guiding groups around the world in growing new ideas. They seek dreams their communities never imagined even a generation ago. They seek innovations that disrupt the predictions of spreadsheets. They seek better ways to connect, work, teach, heal, research, build and serve.

Ideas describes 5 idea nutrients that help people grow new ideas together. When people go from stuck to thriving in their collaborative creativity, it's because they have transitioned to the kinds of conversations that have this power.

They discover together how to nurture and shape the growth of ideas into possibilities that work. They learn how to become more supportive than competitive, more curious than right.

They respond to each new idea iteration in ways that germinate, cultivate and mature seed ideas into the abundance of something new that works. They create together what no one can create alone. Their new ideas work because they have grown from the rich soil of diverse perspectives.

Our ability to address the issues of these times and realize the dreams we most cherish will always equal our ability to grow new ideas together. Everything good we do together will occur because we know the ingredients that grow new ideas together.