Smarter decisions

At the root of success is the dynamic landscape of decisions made. Smart outcomes come from smart decisions, which are not necessarily a function of the right amount of speed, caution, inclusion or exclusion.  It comes from knowing our why. 

When we know our why, our decisions become smarter. When our decisions lack good timing or impact, it's because we aren't working from a coherent and agile why. It might seem like we are because we give great lip service and effort to missions, visions, values and brands.

A coherent, agile why is the constellation of strengths, impact, struggles, principles, imperatives, passions, dreams and intuitions that we use to navigate our way through a world of unprecedented change, complexity and connectivity. It connects our personal and shared why as it intersects with the why of those we serve.