Whether your business is a local bakery or brewery or multi-national products and services conglomeration, the winners know their markets. They invest intention and attention in getting to know how their markets shop, buy, use, feel, learn and think. They move forward on no assumptions, nor even the smug presumptions of strategic plans. They do not rest content with met numbers. They don't define success ultimately as meeting any numbers, but rather knowing their markets better than anyone else. That's the imperative magic of market mapping.