The 7 Idea Nutrients

Ideas grow in conversations that represent nurturing environments. These feature the seven idea nutrients of like, so, what, when, and, else and who.

Like: What do we like about this idea?

So: So can you tell us more about this idea?

What: What does the research say about this idea?

When: When could this idea happen, given what needs to come before?

And: And what could we add to make this idea stronger?

Else: How else could we realize the advantages and minimize the disadvantages of this idea?

Who: Who could add more value to the growing of this idea?


From the upcoming book, Ideas